"Our client has affiliates that want to bid on many of the same keywords that we are bidding on. How can we manage this so that the affiliates don't drive up our cost on PPC?"

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Today’s guest article is written by Dave Collins, from UK-based SharewarePromotions Ltd. I really liked because it shows a similar philosophy to that of High Rankings (i.e., create good stuff and good stuff will happen!). Read More >> Related Forum Posts >>

Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the clickthrough rate it achieves. That clickthrough rate is thought of as the end-all, be-all for the campaign. But the overall goal of PPC copywriting is not to get people to click. Clicking a PPC ad is merely step one. The ultimate goal is to get visitors to take action once they reach your site. Read More >> Related Forum Posts >>

Recently, Pauline and I were at the SMX West conference in Santa Clara. The event was well attended, and we'd both recommend the SMX conferences to anyone interested in the search marketing industry. In fact, if you're looking to learn some SEO/SEM stuff that is more complex, SMX Advanced in Seattle is coming up in June.

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Today's guest article is a very informative one on paid-search campaigns by my friend Mona Elesseily of Page Zero Media. Mona is considered by many to be the authority on the Yahoo Search Marketing platform. She's recently completed the world's only guide to Yahoo Search Marketing, called "Mastering Panama: A special report on Yahoo's new search marketing platform." Read More >> Related Forum Posts >>

The following is a review of the paid-search management certification course put on by Marketing Experiments. Enjoy! - Jill Read More >> Related Forum Posts >>

Is someone more likely to click on my organic or paid search result if they appear side by side? Read More >> Related Forum Posts >>

Today's guest article is written by Andy Komack, the President of KoMarketing Associates. I had the pleasure of meeting Andy through SEMNE, the search marketing association for New England (see...networking *does* work!). Andy has been creating online marketing strategies for clients since 1999, so he's one of the old-timers who definitely knows what he's doing. KoMarketing provides search engine optimization, pay-per-click advertising, social-media marketing, and corporate blogging strategies for their clients. Read More >> Related Forum Posts >>

This week we read Marketing Sherpa’s 2008 Search Marketing Benchmark Guide, and have provided our thoughts about it for you here. Enjoy! – Jill Read More >> Related Forum Posts >>

Forum member "NeilPertRocks" tells the other members that the VP in his company completely removed their paid-search program, and is wondering how this will affect their business. Read More >> Related Forum Posts >>

Lyris, Inc. is combining the power of keyword research from Trellian’s KeywordDiscovery, PPC campaign management functionality, and ClickTracks into one powerful bid-management tool called “BidHero.” Read More >> Related Forum Posts >>

Karon Thackston has just finished her new ebook on how to write successful PPC ads. It’s so new, in fact, that it hasn’t even been announced to the general public! Read More >> Related Forum Posts >>

We've got 2 free copies of the new report Andrew mentioned: Mona Elesseily’s "Mastering Panama: A Special Report on Yahoo!’s New Search Marketing Platform" Read More >> Related Forum Posts >>

In Part 1 of my article, I said that we need to have an entirely different mindset when researching keywords for PPC vs. SEO. When compiling keywords for SEO, you’re looking for phrases that get a good bit of traffic. But for PPC, you can use all those longer queries that are impossible to work into your page copy. Plus, you’re trying to get a feel for all the different ways people have of phrasing their queries. Read More >> Related Forum Posts >>

Forum member "bims" asks whether it's necessary to keep his/her Google AdWords campaigns running for keywords in which he/she already has decent organic rankings. Read More >> Related Forum Posts >>

Today’s guest article is written by my long-time friend and colleague, Lorelle Smith, “The Keywordsmith.” Lorelle is the reason why you’ll rarely spot a typo or grammar mistake in this newsletter, as she’s been proofreading it for me since its inception in 2002. She’s also my go-to person for keyword research when we don’t have the time or inclination to do it in-house. Simply put, Lorelle knows words better than anyone else I know. Read More >> Related Forum Posts >>

Forum member "Sarah" tells the group how one of her clients wants them to set up a new PPC campaign for them in English, Russian, and French, and she's looking for some direction with it. Read More >> Related Forum Posts >>

I work for a nonprofit retreat center for which our main offerings are (you guessed it) retreat programs. Until recently, whenever we sent out email flyers about our programs, we had the link go directly to the program’s unique page on our website. Our marketing director has been trying to make a case for sending the clicker to the landing page that would then direct the clicker to a list of programs, including the one on which he or she clicked. Read More >> Related Forum Posts >>

I have been using Overture’s “Keyword Selection Tool” for a long time. Lately I have experienced problems with it. Read More >> Related Forum Posts >>

The usually unflappable High Rankings® Forum admin Alan Perkins has had it with all 3 PPC providers and rants about it this week. Read More >> Related Forum Posts >>

I hope you enjoy this brand-new article from Karon...it's hot off the presses! - Jill Read More >> Related Forum Posts >>