High Rankings Advisor
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The High Rankings Advisor is an informative and witty, free email newsletter with over 25,500 subscribers, written by Jill Whalen. Jill keeps no secrets when it comes to search marketing and optimizing sites for high rankings. If you read each issue of this SEO newsletter and follow through with Jill's advice, you will see your search engine traffic and conversions soar just like many readers before you.
Read the latest issue below, and subscribe today!
I've got a great guest article for you today on the social community that is Twitter. I hear you saying, "I've heard of Twitter and it's not for me." You are exactly who needs to read the article. Seriously. Read it. – Jill
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Is Twitter for the Birds? - Today's guest article comes to us from my friend and long-time HRA subscriber Jim Spencer, founder of JBS Partners – a website design and marketing firm in Winchester, MA, that serves small business and solo entrepreneurs. I met Jim in person at a SEMNE ( Search Engine Marketing New England) event.
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| Save $10 on Writing With Keywords - So, I'm a total toad! In the last newsletter, I mistakenly sent Karon's special discount offer on the latest version of her "Writing With Keywords" book only to the "text-only" newsletter subscribers and not to the HTML ones...duh. Since the HTML readers make up more than 2/3 of the readers, Karon has agreed to extend the offer through this week.
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| | Reverse DNS to Find All Your Sites - Forum member "doogie88" was looking for a website where he could do a reverse DNS lookup.
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| HRA Wrap-up 237 - Been busy around here still. We have our August SEO training class on Friday and are looking forward to that. Each group of 6 online marketers always brings a new perspective on things.
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It sure is quiet around town lately. I think most of the U.S. must be on vacation. For those of you still plodding along, enjoy the newsletter!
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Understanding Your Conversion Rates - The question is a rather odd one: "What's your conversion rate?" The correct response would be another question: "Which conversion rate?" What most people are really asking is how many sales have you made? But the sales process – in almost all cases – takes more than one step.
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| Offer Expiring 7/31 on B2B Lead Gen Book - This is your last chance to save a few hundred bucks on MarketingSherpa's B2B Lead Gen BigBook...erm Handbook ;).
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| | Using the NoScript Tag - Forum member "Webstream" wonders if it's okay to use the "noscript" tag as a place for links and text on a site that is all Flash and images.
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| HRA Wrap-up 236 - Holy smokes...I just realized July is nearly over. Besides the fact that time is slipping by way faster than usual, the 31st of July also means that the High Rankings Forum is now 5 years old!
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Just a quick note to mention our SEO Lunch and Learn on this Friday, July 18th. We have room for a couple more people if you respond quickly.
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Are Websites Ranked as a Whole? - I recently signed up as an advertiser with [a blog review website] so I could purchase blog review postings for one of my clients. After enrolling, I purchased a PR5 blog review posting at the standard PR5 price of $40. Eventually my offer was picked up by a blogger, but the review posting only stayed on their PR5 home page for one day as the next day it was shifted from the front page of the blog to an archived page that had a PR0.
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| Entry-level SEO Job Opening at High Rankings - High Rankings is hiring! We're looking for an entry-level SEO / Search Marketing Associate to join our team. This is a full-time in-house position in our Framingham, MA office.
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| | Rewriting URLs to be Search Friendly - Forum member "danielwachy" was looking for some technical help on how to rewrite his URLs to be more search friendly. But did he really need to?
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| HRA Wrap-up 235 - We had an enjoyable 4th of July weekend on our cruise to St. John's, Canada. The cruise itself was okay, but when you're not big eaters or gamblers, there's not a whole heck of a lot to do! The good part was having the time to just hang out with the family.
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Sorry for the delay in the newsletter. It was scheduled for last week, but I had to take care of some unexpected things. But we're back on schedule now, and all is well.
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SEO Plagiarism - Over the past few weeks, I've had a few run-ins with plagiarism in various forms and thought I'd take the opportunity to have a little rant about it. My hope is that by discussing it, people will become more educated about the issue and perhaps it will become a little less rampant online.
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| 2008-09 B-to-B Lead Generation Handbook - MarketingSherpa has recently come out with an amazing handbook for B2B marketers. While they call it a "handbook" that's really not a good description of it, as it's basically too huge to hold in your hands for very long!
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| | I Google, Therefore I Am Losing the Ability to Think - Forum Thread of the Week - High Rankings forum members discuss a Guardian article by John Naughton (who was writing about a Nicholas Carr article in The Atlantic), which talks about how we seem to be losing our ability to concentrate for long periods of time. And apparently, the Internet is to blame!
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| HRA Wrap-up 234 - There are still a few seats for our SEO Lunch and Learn on July 18th. If you're in the Boston/Framingham area, please join us, we'd love to meet you.
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