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Keyword Research

Keywords, Traffic and Link Popularity

October 22, 2008
I performed a keyword analysis for one of my projects, picked several powerful "traffic juicy" keywords and optimized the landing pages for those keywords. My site went to the first page in the search engines, and yet we've got no more than 100 unique visitors per month. Have you any idea why? Read More >> Related Forum Posts >>

Advanced SEO Forum Thread: Will Google Suggest Changes in the Way You Optimize?

August 27, 2008
Google has announced that they are rolling out "Google Suggest" this week, which will provide searchers with a list of query suggestions when they start typing into the search box.
Read More >> Related Forum Posts >>

Optimizing Articles for Long-tail Keywords

April 30, 2008
Regarding long-tail keywords, I often find it difficult optimizing them in an article, mainly because it can look unnatural if you include them too often. How do you recommend I deal with this problem? Apart from in the headline, at what density do they need to be mentioned in an article in order to maximize our chances of getting good listings? Read More >> Related Forum Posts >>

Avoiding SEO Brain Freeze Series

March 26, 2008
If you're looking for an organized SEO method that won't confuse you, you may want to check out my recent columns at TalentZoo. I'm writing an series of articles on how to do on-page SEO from start to finish in a step-by-step manner. Read More >> Related Forum Posts >>

5 Keyword Strategies for B2B PPC Campaigns

January 23, 2008
Today's guest article is written by Andy Komack, the President of KoMarketing Associates. I had the pleasure of meeting Andy through SEMNE, the search marketing association for New England (see...networking *does* work!). Andy has been creating online marketing strategies for clients since 1999, so he's one of the old-timers who definitely knows what he's doing. KoMarketing provides search engine optimization, pay-per-click advertising, social-media marketing, and corporate blogging strategies for their clients. Read More >> Related Forum Posts >>

Need Some Input on Site Outline

January 2, 2008
Forum member "ronfrank" is new to SEO and is having trouble figuring out how to categorize his site based on keyword phrases. Read More >> Related Forum Posts >>

ClickTracks, KeywordDiscovery & Campaign Management

November 14, 2007
Lyris, Inc. is combining the power of keyword research from Trellian’s KeywordDiscovery, PPC campaign management functionality, and ClickTracks into one powerful bid-management tool called “BidHero.” Read More >> Related Forum Posts >>

What’s the Best Use of Keyphrases?

June 6, 2007
There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn’t matter — that as long as all the individual words within the phrase are used, your copy will do its job. Before we get into whether keyphrases are best used in their entirety or as individual words, let’s sidestep for just a minute to talk about the inner workings of information-retrieval systems (aka search engines). Read More >> Related Forum Posts >>

“Wide-net” Keyword Research for PPC (Part 2 of 2)

June 5, 2007
In Part 1 of my article, I said that we need to have an entirely different mindset when researching keywords for PPC vs. SEO. When compiling keywords for SEO, you’re looking for phrases that get a good bit of traffic. But for PPC, you can use all those longer queries that are impossible to work into your page copy. Plus, you’re trying to get a feel for all the different ways people have of phrasing their queries. Read More >> Related Forum Posts >>

Keyword Competition

May 23, 2007
When I am searching on terms that apply to our website or our specific products I’m finding that the perfect phrases or keywords have tons of competition. And the more obscure phrases that don’t have a lot of competition are not searched on much. Read More >> Related Forum Posts >>

“Wide-net” Keyword Research for PPC & SEO (Part 1 of 2)

May 8, 2007
Today’s guest article is written by my long-time friend and colleague, Lorelle Smith, “The Keywordsmith.” Lorelle is the reason why you’ll rarely spot a typo or grammar mistake in this newsletter, as she’s been proofreading it for me since its inception in 2002. She’s also my go-to person for keyword research when we don’t have the time or inclination to do it in-house. Simply put, Lorelle knows words better than anyone else I know. Read More >> Related Forum Posts >>

6 Newbie SEO Questions

April 4, 2007
Someone emailed me with a list of quick questions about some SEO terminology they didn’t understand. I figured if one person was looking for these answers, many of you would be, too. Read More >> Related Forum Posts >>

SEMNE Offering Free Month of KeywordDiscovery

February 28, 2007
In an effort to support SEMNE and our upcoming networking event at the Newton Marriott next Tuesday night on March 6, our friends at KeywordDiscovery are offering a free one-month subscription to everyone who attends the event! Read More >> Related Forum Posts >>

Why Use Keyword Research Tools?

January 17, 2007
Keywords. I have been designing web sites for 5 +/- yrs, so I am aware of what they are and how they are being used / can be used. I’m not saying I am an expert, just that I’m not a novice. Read More >> Related Forum Posts >>

Wordtracker or KeywordDiscovery?

January 3, 2007
I notice you always promote both KeywordDiscovery and WordTracker. I am trying to decide which one to subscribe to. Read More >> Related Forum Posts >>

Overture’s Keyword Selection Tool

December 13, 2006
I have been using Overture’s “Keyword Selection Tool” for a long time. Lately I have experienced problems with it. Read More >> Related Forum Posts >>

UK-specific Keyword Database

September 27, 2006
KeywordDiscovery announced today that they have a UK-specific keyword database! Read More >> Related Forum Posts >>